Ara ran a real estate practice for close to twenty years before building Closr. Everything on this blog comes from that book of business, not from a content brief.
Chat runs 184 real tools against your CRM. Here is a working list of what to say, what it asks you to confirm first, and the handful of things that still open an editor.
I ran a 58,000-contact Follow Up Boss account for years. Here is what it does better than anything else, where it quietly fails, and when switching is a bad idea.
Your contacts are the easy part. What breaks in a CRM migration is the history, the tags, and the trust you had in your own data. Here is how to move without wrecking it.
Every agent database has a dead zone: hundreds or thousands of people who went in and never came back out. Here is how to work through it without pretending you will call all of them.
Fifty changes went out in August. Phone number porting, bulk tagging, Facebook ad publishing, and a pile of fixes for things we got wrong the first time.
The best CRM is the one you actually open. Here is how to test that before you buy, and where a chat-first CRM is the wrong choice.
I led a real estate team for almost 20 years. The hardest thing to transfer was never the steps. It was knowing which step mattered today.
Follow-up does not break because agents are lazy. It breaks because CRM work lands at 11pm. Here is the fix, and where it still falls short.