Stop learning software. Start closing.
Every CRM action — follow-ups, deals, campaigns — happens through one chat. Type it. Say it. Done.
Get started — it's free
Built for how realtors actually work
The chat IS the CRM.
Talk to your CRM, not through it
“Text Sarah back.” “What's happening with my Danforth listing?” “Who do I need to call today?” Get answers, not menus.
Follow-ups that sound like you
Closr learns your voice from past emails, then drafts every follow-up to match. You approve, it sends.
Forward a deal doc, we'll handle the rest
Send us your offer. Closr extracts the property, matches the client, calculates your commission, and adds it to your pipeline. No data entry.
How it works
Four steps. Zero manual follow-up.
New inquiry arrives
Seamless ingestion from Zillow, your website, or any CRM via webhooks.
AI scores buyer & seller intent
Instant intent analysis based on historical patterns.
Message drafted
AI writes in your voice. You just hit send.
“Hey Sarah, saw you were looking at 402 Oak St — beautiful property with that updated kitchen. I have a couple of similar listings in the same range. Want me to send them over?”
You close the deal.
No more cold outreach. We deliver a warm lead with a pre-drafted message.
Sound familiar?
Every agent has the same five problems.
“I don’t know who to call today”
Attention inbox surfaces hot replies and stalled deals. You open Closr, it tells you who needs you.
“I hate writing follow-ups”
AI drafts in your tone. You approve, edit, or send. One tap.
“My deal docs are scattered across email”
Forward to chat. Closr extracts the property, matches the client, calculates commission, adds to pipeline.
“I lose track of commission after splits”
Per-deal net after brokerage cut + tax reserve. No spreadsheet required.
“My past clients never hear from me”
Tell Closr to nurture them. It builds the sequence, writes in your voice, sends on your schedule.
Pricing
The best CRM is the one you'll actually use.
So we built the one you'll actually use. One flat price per tier. Voice calls, campaigns, deal docs — all included. No add-ons. No metered anything. No per-seat math.
Solo
One agent. No ceiling.
or $790/yr · 2 months free
Everything you need to run your book of business from one chat.
- 1 agent seat
- Unlimited contacts
- Full chat CRM + campaigns
- Deal doc intelligence + AI drafts
- Voice AI calls included
- Email + SMS + WhatsApp
Pro
For the busy 5-agent team.
or $1,890/yr · 2 months free
Pro covers a busy 5-agent team doing 20+ deals a month. One flat bill.
- Up to 5 agents
- Everything in Solo
- Voice matching (your tone, team-wide)
- Deal content engine
- Shared pipeline + contacts
- Priority email support
Team
For the small brokerage.
or $2,990/yr · 2 months free
Up to 10 agents at $30/seat. Aggressive by design — no per-seat competitor gets close.
- Up to 10 agents
- Everything in Pro
- Team routing + lead assignment
- Admin controls + roles
- Priority support (same-day)
- Onboarding call
14-day free trial. No credit card required. Cancel anytime.
Canadian-hosted. PIPEDA compliant. Your contacts are never sold, shared, or used to train models.
I ran a real estate team for 18 years. I was a FUB power user until Zillow bought them. That's when I built Closr — the CRM I wished existed, that doesn't share my client data with the companies competing for my listings.
— Ara, Founder
Canadian-hosted. PIPEDA compliant. Your contacts are never sold, shared, or used to train models.
Frequently Asked Questions
Everything you need to know.
Closr is a chat-first CRM built by Bottleneck Labs for real estate agents in the United States and Canada. It combines chat-first interaction with intelligent automation to help agents close more deals.
What is Closr?
Closr is a chat-first CRM for real estate agents that uses AI to generate daily outreach, draft messages in your voice, score leads, and automate follow-up campaigns. Built by Bottleneck Labs, it supports agents in the United States and Canada.
How much does Closr cost?
Closr offers a 14-day free trial with full access to all features — no credit card required. After your trial, choose from Solo ($79/mo), Pro ($189/mo), or Team ($299/mo) plans.
Does Closr work in Canada?
Yes, Closr supports both US and Canadian real estate agents. Bottleneck Labs is a Canadian company, and Closr is built to comply with PIPEDA and CASL regulations.
How does Closr's AI work?
Closr uses AI to learn your writing voice from past communications, then generates personalized outreach messages, scores leads based on engagement signals, and creates multi-step follow-up campaigns — all customized to sound like you.