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Web Tracker, install in 5 minutes

Web Tracker, install in 5 minutes

~5 min read

When a lead clicks a link in any email you've sent through Closr, the tracker drops a cookie on their browser. Every page they visit on your website after that gets logged against their contact record. Page URL, title, time on page, repeat visits, all surfaced as a compact section on the contact card and a flame icon on hot leads in the pipeline.

The tracker captures generic page views: anything on your website. Listing-specific signals (search filters, listing addresses) land later when Closr's IDX integration ships. For now: pricing pages, valuation forms, blog posts, contact-us pages, every URL is fair game.

The install

  1. 1Go to Settings → Integrations → API Keys and generate a new key. Label it 'Web Tracker' so you can identify it later. Copy the key, you only see it once.
  2. 2In the Web Tracker section below, paste the key into the snippet (replacing YOUR_CLOSR_API_KEY) and copy the whole thing.
  3. 3Add the snippet to your website's <head> tag (Squarespace, Webflow, WordPress, custom, anywhere you can drop HTML). For platforms that don't allow custom <script> tags, see the platform-specific notes below.
  4. 4Back in Closr, add your website's hostname to Tracked Domains (e.g., yourdomain.com or *.yourdomain.com for subdomains). This is what tells Closr's email sender to inject the tracking parameter on links pointing to your site.
  5. 5Send a test email to yourself with a link to your website, click it, browse around. Within a few seconds your visits appear in your own contact card.

Where you'll see the data

Contact card: a 'Web Activity' section between Engagement Locations and the activity timeline. Shows the last 3 visits; expand for the full 30-day list. Repeat visits show a ×N badge. Pipeline: a flame icon next to any contact who's hit your site 3+ times in the last 7 days. Hovering shows the count and most recent page. Brief: a single-line callout when any contacts have visited your site in the last 24 hours.

Platform-specific notes

Squarespace: Settings → Advanced → Code Injection → Header. WordPress: use a plugin like 'Insert Headers and Footers' or drop into your theme's header.php. Webflow: Project Settings → Custom Code → Head Code. Wix: Settings → Custom Code → Add. For brokerage-supplied IDX sites without custom-JS support, you can't install today, the tracker requires a script tag.

The tracker is privacy-respecting by default: it captures page URLs, titles, and time on page. It never reads form field values, passwords, or DOM PII. Mention it in your site's privacy policy, example wording lives in the Web Tracker card on the Settings page.

Building automations off web activity

In any chat, say 'when a contact visits /pricing, notify me' or 'tag anyone who hits /home-valuation as 'Engaged'. Cody picks up the PAGE_VIEWED trigger and configures the rule. You can also key off repeat counts: 'when a contact views the same page 3 times in a week, move them to Hot'.