Training Closr on your voice

~3 min read

Every draft Closr writes (pitch emails, follow-ups, social posts, SMS) goes through the same voice layer. By default it writes in a clean, agent-professional register. After you feed it 3 to 5 of your own writing samples, drafts start sounding like you: your phrasing, your rhythm, the contractions you use, the words you don't.

This is the difference between a CRM that drafts "Dear Mr. Smith, I wanted to follow up..." and one that drafts the way you actually email clients on a Tuesday afternoon.

Where to upload samples

Settings → Knowledge Base. Click "Create Knowledge Base" if you haven't yet, then drop files into the uploader. Closr accepts:

•Past emails (export sent mail from Gmail as `.eml` files, or paste text directly)
•Blog posts you've written
•Listing copy in your own words (not MLS boilerplate)
•Social captions
•Client letters, notes, anything you wrote yourself

What matters is that the samples are your writing. MLS descriptions written by your brokerage's marketing team don't count.

How many samples to start

Three is the floor (the analyser won't run below that). Five gives a more stable read on tone. Ten or more and the drafts start sounding genuinely like you on a good day.

You can keep adding samples over time. Hit "Refresh" on the Voice Profile card to re-analyse after you've added new material.

What changes after

The Voice Profile card in Knowledge Base shows the read: tone (direct, warm, conversational, etc.), pacing, the phrases you reach for, the words you avoid. Once a profile exists, every Cody draft is scored against it. The banned-word list (no clichés, no em dashes) still runs on top.

You'll notice it most on:

•Listing pitch emails (the seller-facing block)
•Follow-up SMS to leads
•Just-listed / just-sold social captions
•Buyer briefing emails

Cold tools like the structured CMA card and the deal extraction don't lean on voice. The voice layer is only on output that goes to clients.

If your drafts still sound generic after 5+ samples, check that the samples are long enough (a 4-line "thanks!" reply doesn't give the analyser much to work with). Aim for paragraphs you actually wrote, not transactional one-liners.

Related guides

•`cma-pitch-briefing`: the pitch email is the first place you'll feel the voice change
•`email-in-closr`: outbound email surfaces that use your voice