Analytics and the leaderboard

Closr has two reporting pages. Analytics is yours: pipeline health, channel volume, lead-source ROI, all filtered to a date range you pick. Leaderboard is a team view that ranks members by deals won, then by volume, then by activity. Solo agents only see Analytics. Once you invite a second person to your team, the Leaderboard unlocks.

Analytics

Open the Analytics tab from the left nav. The page is one filter bar at the top, four KPI tiles, then three cards: Pipeline Health, Top Campaigns, and Lead Source ROI.

• •**Pipeline Value.** Sum of gross deal value across every active stage. Stale deals (no activity in 14 days) get flagged red inside the Pipeline Health card below.
• •**Conversion Rate.** Deals won divided by total leads created in the range. Counts, not dollars.
• •**Speed to Lead.** Average minutes between a new lead landing and your first outbound activity (email, text, or call). Sub-five-minute is the industry-good benchmark; the tile turns amber above thirty.
• •**Activity Volume.** Total calls + emails + texts in the range, filterable to a single channel via the dropdown.

Time ranges

Top-right of the page: a single dropdown with five presets.

1. 1Last 7 days.
2. 2Last 30 days (default).
3. 3Last 90 days (the quarter).
4. 4Year to date.
5. 5Custom range, with from + to date pickers.

Every card on the page respects the range. Change it once, the whole page reflows.

Pipeline Health

A horizontal-bar chart, one row per stage. Each bar shows the count of deals at that stage. Hover for the dollar value. Any deal that's gone fourteen-plus days with no logged activity counts as "stale" and shows as a red pill on its stage row. The point of this card is to see at a glance where deals get stuck (almost always at "Showing Scheduled" or "Offer Made") and how long they sit there.

Lead Source ROI

The single most useful card on the page. Every lead in Closr carries a source: a tag like "Realtor.ca", "Facebook Lead Ad", "Sphere referral", or the name of the web form they came through. When the lead converts, the source rides along to close, so you can see which channel actually pays.

The card shows the top six sources by lead count, with their conversion rate (won / total) and a directional indicator. Click "Full report" for the per-source breakdown over time, plus the won-deal dollar volume sliced by source. This is the report you want open before you spend another dollar on Google Ads.

Campaign Performance

Top five campaigns by enrolled-count, with open rate, click rate, and reply rate. The pills color-code: green above thirty percent, amber above fifteen, gray below. Reply rate is the one to watch (the only one that tracks human action, not just inbox-bot pixels).

The Leaderboard

The Leaderboard tab is hidden until you have at least two people on your team. When it unlocks, you'll see a podium of the top three by deals won, then a full ranked table with everyone else.

The default sort: deals won, then gross volume, then activity volume. Columns:

• •**Active.** Current open leads owned by that member.
• •**Won.** Closed deals in the selected time range.
• •**Calls.** Calls dialed, with connect rate in parens.
• •**Activity.** Emails + texts sent.
• •**Volume.** Gross dollar volume of the won deals.

Time-range toggle in the top-right: 7d, 30d, 90d, YTD. Same presets as Analytics. Net commission per-member is intentionally not in the leaderboard, your split is your business.

Solo agents

You won't see a leaderboard, but your Analytics page is the personal version. Use the time-range toggle to compare yourself month-over-month: pick "Last 30 days", note the numbers, switch to the prior 30 (via custom range), see how you trended. We'll add a built-in trend comparator in a follow-up.